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难搞的跨境外贸客户如何回复?送你三大邮件模板轻松应对

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在外贸业务中,我们难免会遇到各种各样的客户,其中不乏提出刁钻问题的。这些问题往往让我们措手不及,但如果能够妥善处理,不仅能够化解尴尬,还能加深客户关系,促成订单。今天,小编就为大家带来三个经典场景的回复模板,帮助大家巧妙应对客户的刁钻问题。湖南外贸推广更多联系我们13203157078。


外贸客户开发



场景1:客户说他在度假


经典问题:



一个自主开发的客户,他说他要我们公司的每个产品的样品,但他说他在度假,我感觉他就是想逃避我的推销。这种客户该怎么回?而且这个客户借口诸多……


问题分析:


当客户表示自己在度假时,这在外贸业务中是极为常见的情况。很多外贸人可能会觉得这是客户逃避推销的借口,从而选择暂停跟进。但实际上,这恰恰是拉近与客户关系的更好时机。只要我们能在这个阶段保持适度且巧妙的沟通,让每一次交流都能引起客户的回应,就有可能在关键时刻促成订单。这就像是在客户心门上轻轻敲击,持续保持一定的存在感,而不是用力过猛让客户反感,也不能毫无动静被客户遗忘。


回复模板:


Dear Xxx,


Thank you very much for your kind reply.


I am very sorry about the disturbing communication during your vacation, but please share your best understanding that: our continious disturb communication was mainly trying to help.


One thing more, would you please share me some pictures of your travelling so that I could enjoy some of your joys and some beautiful views. (To travel all around the world is one of my dreams).


A girl is looking forward to your kind sharing with your travelling,better some pictures with snow,I love snow very much.


Best Regards

Yours XxX


实践建议:


互动内容:除了分享旅游照片,还可以聊聊客户所在地区的文化、美食等,增加话题的多样性。

跟进频率:每天保持一次轻松互动,避免频繁打扰。


场景2:为什么涨价了不通知


经典问题:


由于钢材取消了13%的退税,相信很多人都遇上了要涨价的问题,特别是当客户问到了“为什么涨价的时候你没有通知我呢?”这类问题时,我们该怎么回复?


问题剖析:


钢材取消 13% 的退税导致价格上涨,这是一个客观的市场变化。但客户询问为何没有通知他们涨价时,我们需要有一个合理且能让客户理解的解释。这涉及到价格波动的沟通透明度问题,如果处理不好,客户可能会对我们的诚信产生怀疑。


回复模板:


Dear Xxx,


Thank you very much for your kind reply.


Please do trust normally the cost would have stable increasing and decreasing:


1. When I had the slight increasing, I didn't charge from you.

2. When I had the slight decreasing, I didn't inform you either.



Sure I can totally understand your concerns, as your suppliers in the past 10 years, we also supported you many times in the cost again and again, l really hope you could share your best understanding that this time is really important for us. (huge increasing in the cost at least 13%).


I can promise as long as we have any decreasing in the cost I will inform you in the first minute.


If you could support me in this order, sure l would feedback you more in the future when you probably need from us, than you very much.


Looking forward to your kind reply.  


Best Regards

Yours Xxx


实践建议:


坦诚沟通:解释涨价原因时,要坦诚且有理有据,让客户感受到你的专业性。

未来承诺:承诺未来降价时会第1时间通知,增加客户的信任感。


场景3:别人价格比你们低


经典问题:


客户反馈比欧洲的价格还要便宜:一个贸易商客户,询价产品按照贸易商报完价之后跟进了两次,他说他客户反馈意大利的更便宜些,已经在意大利买了,认为意大利的价格不可能比中国的还要便宜。请问这种应该怎么回复?


问题分析:


当客户表示其他地方(如意大利)价格更便宜时,我们不能陷入价格战的思维陷阱。我们要明白,客户选择我们肯定有除价格之外的考量因素,我们需要挖掘并放大这些因素,运用反将军思维来回应客户,引导客户重新审视我们的价值。


回复模板:


Dear Xxx,


Thank you very much for your kind reply.


Sure I can totally understand your concerns, anyway as your professional and responsible sales,I would love to advise:


1. lf you buy only this sample order without future orders,l also strongly advise you just need to buy inltaly, everything is easier.

2. If this is only a sample order for testing and you still need a lot of future orders in the future,I strongly advise you could keep this sample order,I do believe this is only a test order for both of us, it won't bring us huge profits, anyway our main target would be the future orders, how do you think?


We already spent so much time in this order, I do trust both of us would love to make all of our effort to be more valuable, right?


Looking forward to your kind reply.


Best Regards

Yours Xxx


实践建议:


分类讨论:根据客户需求的紧迫性和规模,给出不同的建议,让客户感受到你的专业性和灵活性。


强调未来合作:将焦点放在未来合作上,让客户看到长期合作的价值。


总结


面对客户的刁钻问题,我们需要保持冷静和专业,通过巧妙的语言和策略来化解尴尬,加深客户关系。在回复客户时,要坦诚沟通、理解客户需求,并给出有针对性的建议。同时,要关注客户的反馈,不断优化我们的回复策略,提升客户满意度和忠诚度。希望今天的分享能够帮助大家更好地应对外贸业务中的挑战,如需更多回复客户邮件模板,请扫码下方二维码联系我们。


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